Ouch dazzles at the African Fashion Week in London

Nigeria's foremost fashion retail brand, OUCH COUTURE has showcased its new collection of Urban street Wear at the just concluded African Fashion Week London (AFWL). The Creative Director of the fashion range Uche Nnaji  joined fifty other designers from across the world to exhibit Africa-inspired collections.
The AFWL provided the opportunity for the ace designer to unveil his new collection of Urban Street Wear, '234' which pays fashion homage to Nigeria's international dialling code. The designer stole the night as his collection opened to an excited reception from guests including an interview with fashion bible Vogue.  In the full glare of summer, it was the perfect time for the designer's fabulous splash of bright colours and comfy polo's stole the night; wowing the audience with his fresh mix of trendy sophistication and comfort.
"OUCH has been all about expansion this way, and deepening the sense of this brand as both a part of the Nigerian lifestyle and as an authentic African ambassador," Nnaji said. "This is another step in that direction and we are excited about it."
The OUCH brand was launched in 2007, as an exclusive menswear range operating from Maryland Lagos State, and has expanded to include outlets all over Lagos, it can also be found in stores around the country. In 2010, the
designer showcased his Platinum Collection range at one of fashion's biggest platforms, the New York Fashion Week. His latest collection of Urban street wear, the '234' range comprises mainly of Polo's and T-shirts, the designer also replicates the cosmopolitan appeal of the I love New York T-shirts with his I Love Lagos and I Love 9ja T-shirts.
The premiere of the AFWL which took place at the Gibson Hall, Bishopsgate in London from the 5 to 6 August, has been praised as the biggest platform ever dedicated to African inspired fashion in Europe. The two day event was
graced by over 4700 visitors. 


Photo credit: Des Richards Freelance Fashion Photographer. Photo and Digital Art Productions.




Website: Www.ouchonline.com

From Lookbook to Red Carpet

Its no other than Eku Edewor rocking the fresh look from the all-new Resort collection of Republic of Foreigner.
Talk about wear Nigeria = Flaunt Nigeria . 

LOOKBOOK - Ariaba Lifestyle

Ariaba is a contemporary lifestyle brand that produces handmade jewelry and leather accessories. Created by sisters Linda and Caroline in the summer of 2010. 

Ariaba experiments with traditional adornment concepts and reinterprets this through a modern eye. Inspired by world culture and the individual tastes of the pair (which is fused by DNA and the shared passion for creating unique and stylish pieces) Arabia blends edge with elegance.

Ariaba works with precious metals, gemstones, czech beads, and exotic materials (like tusks, python ribs, stingray, carved bones, crocodile skin, ostrich skin, lizard skin, mohair, calf skin etc) 

all combined to create eclectic pieces that dare to stand out. Each piece is handcrafted and, therefore, each is one of a kind.  

As soon as you hold an Ariaba piece in your hands you connect with the earth, opening the way to new discoveries. 

All our pieces are created with love by the Ariaba team. Enjoy your journey. 

The new Ariaba Lifestyle Boutique is now open at Strands Salon, 32 Musa Yaradua street, Victoria Island, Lagos.
For further information contact: 01-8822155, 07031554777 or visit www.ariaba.com

MAGAZINE RACK - COMPLETE FASHION, EXQUISITE, MODE & GENEVIEVE

COMPLETE FASHION

COMPLETE FASHION is oozing with sexiness this season as Lynxx and Tiwa Savage grace the cover.


EXQUISITE MAGAZINE

Monalisa Chinda coversthe August issue of Exquisite magazine. Monalisa Chinda was chosen as thisissue’s cover diva as she exemplifies a strong woman, who was able to riseabove her challenges and move on with her life. Contrary to what people expect,Monalisa did not talk about her past in this issue of Exquisite, we focusedmore on her present and future. This issue of Exquisite features some specialson accessories and also an accessory report from the just concluded CapetownFashion Week. Enjoy!

MODE MAGAZINE

Ken Obinna looking dapper on the cover of MODE!

GENEVIEVE MAGAZINE

 It's all about 'Girl Power' on the Genevieve Magazine.

LOOKBOOK - Tiffany Amber In “Fearless Luxury” – A/W 2011/12 Ad Campaign

Tiffany Amber - Timeless Elegance is one well known to never one to follow trends rather set them. The A/W 2011/12 collection stays  true to the brand’s aesthetic as there is a parade of various fabric types , colors and textures . From the  Silks to the lush velvets and rich coral and gunmetal embellishments, coming in shades of orange, hues of blue, gold and nude tones create an effect that is the true definition of “Fearless Luxury”; luxe beyond any luxury lover’s imagination.

In the designer’s bid to continue to push the boundaries for her prints, four images of beads taken from the archives of award winning photographer Vitor Politis were ethically produced for the collection.

According to the designer Folake Folarin-Coker, “This is my favourite collection so far. It embodies a multitude of women; classic yet youthful, sexy yet demure, vibrant yet sophisticated.

Photo credits - Bella Naija
CreditsStylist & Shoot Director: Arieta Mujay @arietawho
Assistant Stylist: Ivie Okhions – stylesilhouettes.tumblr.com
Hair: Alexis Day
Makeup: Gorgeous! @gorg.com
Main Models: Monique Burell @D1 Models | Vanessa @ Premier 1
Photographer: Seye Izik @egowhatego.com

EX-GOVERNOR's AIDE KILLED IN LAGOS

  Bode Obolo, a former Special Assistant to ex-Ondo Governor, Chief Olusegun Agagu has been killed. He was shot dead on Thursday 18 August 2011 after men suspected to be hired assasins gained entry into his home in Iju Water works area, Lagos State.
Gistmaster gathered that Obolo has been abroad for about two years but arrived to the country about less than a week ago. He was expected to travel to his home town of Okitipupa when the incident happened.Idowu Obolo, the younger brother of the deceased confirmed the unfortunate incident.