STEPHANIE OKEREKE KANEKALON ENDORSEMENT DEAL: BE THE FIRST TO WATCH THE TV COMMERCIAL

Kaneka Corporation of Japan, maker of renowned hair fibre, Kanekalon, has signed an endorsement deal with Nollywood’s top actress, Stephanie Okereke, as its brand ambassador in Nigeria.

The endorsement will see the award winning actress promoting the company’s product and participating in the marketing campaigns which include Kanekalon’s Brand Building campaign, Kanekalon ‘Salon Storm’ Activation, Kanekalon ‘Night of a Thousand Braids’ event and other brand promotional activities.  

Stephanie will be the major face of Kanekalon in Nigeria, visiting some selected salons (VIP Beauty Centre, Cynosures Salon, dsalon Downtown and Salon d’eve) in Lagos during the Kanekalon ‘Salon Storm’ project, towards educating consumers and hairstylists on the benefits of the brand. Her presence in Kanekalon Salon Storm print adverts, currently running in the media is unique and distinct to say the least. Stephanie has just concluded Kanekalon’s brand building television commercial that would surely turn many heads the 100% Kanekalon way with her hairstyles showing class and glam on your television screens.
She will also be the star celebrity at the Kanekalon annual party designed to thank its customers for their patronage, coming up in November this year.

Speaking on the endorsement deal, Hideaki Nakamura, Manager Marketing Kanekalon Division for Kaneka Corporation, noted that the agreement between Kaneka and Stephanie was an indication of the Company’s commitment to expand business interests in Nigeria. According to him, “In line with Kaneka Corporation’s corporate philosophy and strategic direction to promote the beauty of the African woman through the provision of high quality hair products, Kaneka desires to play a more prominent role in the economy by investing more in the Nigerian market.” Hideaki Nakamura further stated that “the deal with Stephanie is consistent with Kaneka’s policy of using the best talents everywhere the company has presence to promote our product and Stephanie came highly recommended in this area.”

In reaction, Stephanie promised to deliver on the confidence reposed in her, not just as a star actress but one that would preserve the African heritage. According to her, “The African woman is legendary for her beauty and her strength, her style and grace; she is an epitome of beauty, and unmatched quality and a style icon. All this I hope to promote as Kanekalon ambassador.”

The endorsement is coming on the heels of the successes recorded by Kaneka in Nigeria in 2010 which include the ‘Braids Parade’, an initiative celebrating Nigeria’s 50^th Independence Anniversary through a hair competition; the ‘Night of 1000 Braids’, A Kanekalon braids event designed to thank its customers for their patronage during the year. 

-Gistmaster.com

OBARO IBRU AND HIS WOMEN

 The name- Obaro Ibru connotes  style. Born to Cecelia and Olorogun Michael Ibru, Obaro Ibru is one of the 'social commanders' as far as night clubbing in Lagos is concerned. 

 Stylish and handsome, Obaro is also one of the toasts of many Lagos girls. For some time the young man was off the scene, sources told gistmaster that he was away abroad. 

 

THE MAN WHO IS SPOILING ACTRESS TONTO DIKE SILLY

Daring actress Tonto Dike is one of Nollywood's baddest.Those who know her well will tell you that she is not in anyway different from her wayward role in movies. Sources told gistmaster recently that Tonto  is hitting it big because of her amorous relationship with a Singaporean born businessman.

Vintage Swanky Style with ROUGE VALLARI

 

Rouge vallari is a clothing brand that provides women with funky classy designs with a timeless elegance that stands out with creative designs that have a futuristic edge blended into vintage swanky style.

Head creative Designer ChiChi Iyiegbuniwe is a graduate of Urban and Regional Planning from the University of Lagos, a childhood passion for fashion transformed into her present brand and quest for a
distinct look for the young and Bold woman.

The brand has been in business since 2009 and has grown from strength to strength providing women with various brews of hot sexy and vibrant designs which bring a divine edgy feel and timeless class and style to
her clients. Its genre of women are the young, Bold and not scared to stand out class of women.

The brand's vision is to expand throughout the world as an international brand spunning out designs that keep women looking vivacious and beautiful while maintaining an eclectic feel.

There's more to come from the creative mind of Rouge vallari and a long lasting array of designs to keep the world in a fashion frenzy as it infuses trends with vintage seduction. Rouge vallari is and will
continue to be epic!

More Pictures after the Break

Twitter : @rougechix
Facebook: Rouge couture
email: craziediva01@yahoo.com 

Designer--- ChiChi Iyiegbuniwe
Label ----- Rouge Vallari
location --- Scarlet Lodge (79, Younis Bashorun str. off Ajose Adeogun VILagos)
Photography ---- Peter Bello
Photography Assistants --- Oshalusi Kola, Kunle Haastrup
Make- up --- Doyin Akintunde (Divanista)
Stylist ---- Ade Dolapo (Deepee)
Models----- Makida Moka, Odunayo Bisola, Uyi Ogbeifun
Model shoes ---- Divanista
Jewelries ---, Accessories for U by Diri (21a Kofo Abayomi VI Lagos)
Props: Victorian settings --- Scarlet Lodge
Theme: " Grecian sexy Siren"

MAGAZINE RACK- KANU NWANKWO COVERS BLACK GOLD MAGAZINE

Black gold magazine is a bimonthly men’s magazine, with its key focus on pertinent issues that affects itsmale demographics between the ages of 25 to 55 years of age .Black goldmagazine celebrates the uniqueness and versatility of the black man, andequally celebrate its people , places and practices .With its aim gearedtowards Nigerians and non-Nigerians alike. It covers various pressing issuesthat affect men in almost every area of life and it aims to create a resoundingrepresentation in the magazine set of predominantly female directed readershipgroup.

 Black gold is a man’s all round magazines. It covers business,politics, fashion, health, entertainment and other relevant issues. Black goldis an unbeaten combination with a unique Nigerian taste. Informative, incisive,witty and challenging, Black gold will continue to shape and definecontemporary style for the generations of men.

BRIDGET AWOSIKA: BRIDGING THE STYLE GAP

Bridget Awosika

Bridget Awosika- sure the babe is having a ball in the fashion business, her wondrous collections is an attestation that she is creative.Love her dress!

Aside having fun, Bridget also had cause to thank GOD for her friend who lost and later found her purse. She was singing songs of joy. They took the gift bag containing the MOET, my purse and other things. I was shocked and perplexed but thank GOD the person that took it later returned the bag and my purse containing valuables intact. The person only took the MOET inside" she told gistmaster

see RICH PEOPLE!The guy took the Moet and left the money, card and keys inside the purse.If it were in on Mushin or Oshodi,they would take the money and leave the moet so that the person can drink away the misfortune of losing money!lol

-Story and photos by Niyi Tabiti

one of the contestants wearing Bridget Awosika's design

You can click here to read about the young school leaver who won Elite Model Look 2011

To read some happenstances at the Elite Model Look- click here

BEHIND THE NEWS: GIST FROM ELITE MODEL LOOK 2011

Oona Priddy

By Niyi Tabiti

OONA PRIDY-Oona, one of the Priddy sisters entered Civic Centre, venue of Elite Model Look 2011 with style and grace. She came with her friend, Elfreda Edewor and they both had fun as photographers clicked away on the black carpet. Some of her friends still consoled her on the death of her boadroom guru father, Olu Priddy.

By the way, lady about town and club owner, Louise Priddy is back in the country but she did not come for the show. A source close to Priddys told gistmaster that she is still managing to get  over the death of her father who died recently. "You know they are so close but sure she would soon get over it soon" said the source.

Isior Elohor,Executive producer Elite Model search in Nigeria

ELOHOR's $6000 shoes- Girl! Isihor Elohor was the cynosure of all eyes with her Giles Miller dress made by a British designer. She stands out as one of the best dressed at the event. Her shoes, gistmaster gathered that the Louis Vuitton shoes cost about $6000 and not many people own this type. She rocked Rehab too for the after party ensuring that the guests had a blast. She later left for her Hotel, somewhere in Victoria Island to relax.By the way, gistmaster gathered that the models were camped at Avenue Suites.

Tiwa Savage performing at Elite Model Look 2011

Tiwa Savage- The truth must be told, Tiwa Savage is blessed with a good body and wonderful stage performance.But someone needs to teach the chic the etiquette of fashion shows. Can you imagine at a fashion show with cameras, local and international personalities, Tiwa walked on the stage, while the show was going on-a model was making an appearance on the stage. Nikki Khiran and Eunice Efole were also guilty of doing the same thing!Haba, Nigerians especially those who should know have to take their time.

YOUNG SCHOOL LEAVER,CHINWE AJERE IS WINNER ELITE MODEL LOOK 2011

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 Chinwe Ajere an  18 year Nigerian girl has emerged the winner of the Elite Model Look 2011.The Elite Model Look 2011 contest took place on Saturday September 3 at Civic Centre, Victoria Island, the palatial event centre owned by one of Nigeria's richest men, Mr. Jim Ovia. In 2010, the event was held at Federal Palace Hotel, Victoria Island.

 Gistmaster was there and we can tell you for free that the event was well attended by notable faces in Nigeria fashion and style industry. The list is just too long but trust us to give you a lot of behind the news gist from the event.

 The model contest winner would be going to represent Nigeria at the Elite Model of the world contest in  China. Isior Elohor the managing director of Beth Models, organisers of Elite Model Search in Nigeria thanked all for coming. Judges included famous fashion photographer, Kelechi Amadi Obi, Mrs Omoyemi Akerele of Style House files,Helen Jennings the Editor of Arise magazine and style guru, Bola Balogun.

In a chat with Gistmaster, Chinwe said she was very excited the moment she was pronounced the winner. She is 5'10' , new to modelling and a graduate of Model Secondary School , Abuja. She also said that she admired the likes of Iman, Mileni and her

MANIA MAGAZINE ISSUE 3: FOCUS ON FUNMI IYANDA GLAM LOOK AT 40+ A PEEP INTO ASA, SEUN KUTI AND EMMY COLLINS' STYLE

The Investment issue of StyleMania Magazine covers Funmi Iyanda, the ace broadcaster and entrepreneur. An in-depth interview reveals her success, fears and future plans.  This issue serves as a guide to looking fashionable in the midst of these challenging times and offers alternatives with affordable options.

The Investment Issue also includes personalities such as Asa, Seun Kuti, and Emmy Collins who are pushing the boundaries in their respective fields.

StyleMania Magazine would be holding an exclusive party to celebrate Funmi Iyanda at the Radisson Blu on the 25th of September 2011.

ACCESS BANK CHIEF, AIGBOJE AIG-IMOKHUEDE RINGS THE BELL ON INTERCONTINENTAL BANK WITH 50 BILLION NAIRA

 Aigboje Aig- Imokhuede the group managing director of Access Bank Nigeria Plc is ecstatic about buying Intercontinental Bank off the shelf! Today in Lagos, the latest news reaching gistmaster indicates that Access Bank is coughing out 50 billion Naira to acquire 75 per cent of Intercontinental bank.
 Aig-Imokhuede confirmed today in Lagos that Access bank has concluded all it needed to do to take over Intercontinental Bank. According to him, the merger would have a strong network of about 500 branches when it finally take off. Shareholders of both banks are also expected to vote at the end of September 2011 on the merger.
It would be recalled that Intercontinental Bank, formerly managed by Mr. Erastus Akingbola was ' diagnosed'  of having serious toxic debt problem, amongst other several issues detected by the malam Sanusi Lamido Sanusi led Central Bank of Nigeria.
-By Niyi Tabiti
 

ALICIA KEYS MEETS AFRICAN YOUTH IN MTV BASE MEETS WITH MTN

Award-winning musician, writer, producer, humanitarian and activist Alicia Keys is the final interviewee to be questioned by African youth in the current series of MTV Base Meets…with MTN. 

The R & B legend met up with 6 young Africans and MTV Base VJ Sizwe Dhlomo in New York City in August 2011 for a far-reaching discussion that touched on female empowerment, HIV and AIDS, motherhood, family, music,  the importance of education and Keys' difficult early life growing up among prostitution and drug abuse.

Among the panellists who lined up to meet with Alicia Keys were Zambian entrepreneur Alton Ford who won a once-in-a-lifetime trip to meet his heroine in New York City after participating in a pan-African MTV Base Meets…With MTN contest.  Other panellists featuring in the episode include South African dancer Yoliswa Cele Luthuli, Zimbabwean model and blogger Makho Ndlovu, Rwandan singer-songwriter Iyadede and South African stylist Gugulethu Banda.

Inspirational musician Alicia Keys has sold more than 35 million albums, notching up two number one singles and 4 US number one albums.  In her stellar 10-year career, she has won a plethora of awards including 14 Grammy Awards, 4 MTV Video Music Awards and Best R&B artist at the inaugural MTV Africa Music Awards (MAMA) in 2008.

Beyond the world of music, Keys is a tireless AIDS activist and philanthropist. In 2003, Alicia Keys co-founded Keep A Child Alive (KCA), a people's movement that provides life-saving AIDS treatment, orphan care, nutrition and surrounding support to children and families affected by AIDS in Africa and India. Since its inception, KCA has served 250,000 people affected by AIDS and continues to provide much needed relief and treatment.

Over the last 8 weeks, the groundbreaking TV series and youth empowerment initiative has been bringing African youth face to face with the continent's elite, facilitating meaningful dialogue between potential African leaders of the future and President Ellen Johnson-Sirleaf, President Paul Kagame, Julius Malema, Ben-Murray Bruce, Aliko Dangote, Hugh Masekela and Sir Richard Branson. 

MTV Base Meets Alicia Keys with MTN will will be shown on MTV Base (DStv Channel 322) on Monday 5 September @ 20:30 CAT,  Wednesday 7 September @ 22:15 CAT, Thursday 8 September @ 18:30, Sunday 11 September @ 15:00 and Monday 12 September @ 16:00 CAT.  The programme will also air on terrestrial channels STV (Nigeria), Muvi TV (Zambia), Clouds TV (Tanzania), WBS (Uganda), Canal 2 (Cameroon), TV3 (Ghana) and NTV (Kenya). 

 For more information on MTV Base Meets…with MTN, go to www.mtvmeets.com or http://mtvmeets.mobi or follow the campaign on Twitter at #MTVMeets@MTVbaseAfrica.