On Wednesday, 24th of September 2008, Virgin Nigeria unveiled new corporate uniforms with a distinctive Nigerian flavour for all corporate-facing staff and crew on all its flights.
The Jade Palace events venue was transformed into a hub of highflying fashion and style when Virgin Nigeria touched down with a high-profile style event to unveil a uniform refresh.
The strictly-by-invitation event saw an elite gathering of some of Nigeria’s most stylish celebrities and key stakeholders of Virgin Nigeria.
Speaking at the occasion, Virgin Nigeria’s CEO, Conrad Clifford: “At Virgin Nigeria, we are in an ongoing process of re-iterating our unique position as Nigeria’s private sector flag carrier, and so this uniform has the perfect blend of Virgin’s corporate colours and Nigeria’s green and white. The colours speak to the rich agriculture of Nigeria, the peace that can be found here, and the vibrancy that the Virgin brand brings. Captured in batik and adire print designs, the exclusive pattern was created specifically for Virgin Nigeria and reflects the rich cultural heritage of Nigerians.”
The collection, designed by internationally renowned Nigerian designer Ade Bakare, was inspired by a theme he calls ‘African Ease’. Larry Agose, Virgin Nigeria’s Director of Corporate Communications explains: “One of the major differences between the African sense of dress and the western is the non-usage of fasteners. In Africa, especially Nigeria, there is a tendency to tie, wrap or pull over the head garments. We replicated this detail with an edge-to-edge jacket that has eyelets through which a scarf can be slotted to tie the jacket front together. The eyelets also take on a jewel-like adornment, which is very Nigerian. Other details like the side necktie blouse, jacket with red velvet stripes, and the fez-like hat which compliments the suit with a suit add that designer appeal.”
Designs unveiled during the catwalk segments included the new uniforms for the lounge, the hajj wear, which are Sharia-compliant; chic yet demure and modest in look, the inverted pleat of the maternity dress and the blouse and long skirt of the casual staff uniforms, with the exquisite front bow which are functional with a touch of glamour.
There was also a spectacular performance by Idols West Africa stars, Omawumi and Eric; the event climaxing with the 2008 Most Beautiful Girl in Nigeria (Tourism) hitting the runway in Virgin Nigeria crew uniform, accompanied by Ade Bakare.
The event ended with a vote of thanks from Nkiru Olumide-Ojo , the Head of Corporate Communications who announced even more exciting news from Virgin Nigeria, which is expanding its routes to include Enugu and Monrovia , introducing to domestic routes an international flying experience with the Embracer fleet, and will soon unveil plans to increase Nigerian ownership of the company.
The Jade Palace events venue was transformed into a hub of highflying fashion and style when Virgin Nigeria touched down with a high-profile style event to unveil a uniform refresh.
The strictly-by-invitation event saw an elite gathering of some of Nigeria’s most stylish celebrities and key stakeholders of Virgin Nigeria.
Speaking at the occasion, Virgin Nigeria’s CEO, Conrad Clifford: “At Virgin Nigeria, we are in an ongoing process of re-iterating our unique position as Nigeria’s private sector flag carrier, and so this uniform has the perfect blend of Virgin’s corporate colours and Nigeria’s green and white. The colours speak to the rich agriculture of Nigeria, the peace that can be found here, and the vibrancy that the Virgin brand brings. Captured in batik and adire print designs, the exclusive pattern was created specifically for Virgin Nigeria and reflects the rich cultural heritage of Nigerians.”
The collection, designed by internationally renowned Nigerian designer Ade Bakare, was inspired by a theme he calls ‘African Ease’. Larry Agose, Virgin Nigeria’s Director of Corporate Communications explains: “One of the major differences between the African sense of dress and the western is the non-usage of fasteners. In Africa, especially Nigeria, there is a tendency to tie, wrap or pull over the head garments. We replicated this detail with an edge-to-edge jacket that has eyelets through which a scarf can be slotted to tie the jacket front together. The eyelets also take on a jewel-like adornment, which is very Nigerian. Other details like the side necktie blouse, jacket with red velvet stripes, and the fez-like hat which compliments the suit with a suit add that designer appeal.”
Designs unveiled during the catwalk segments included the new uniforms for the lounge, the hajj wear, which are Sharia-compliant; chic yet demure and modest in look, the inverted pleat of the maternity dress and the blouse and long skirt of the casual staff uniforms, with the exquisite front bow which are functional with a touch of glamour.
There was also a spectacular performance by Idols West Africa stars, Omawumi and Eric; the event climaxing with the 2008 Most Beautiful Girl in Nigeria (Tourism) hitting the runway in Virgin Nigeria crew uniform, accompanied by Ade Bakare.
The event ended with a vote of thanks from Nkiru Olumide-Ojo , the Head of Corporate Communications who announced even more exciting news from Virgin Nigeria, which is expanding its routes to include Enugu and Monrovia , introducing to domestic routes an international flying experience with the Embracer fleet, and will soon unveil plans to increase Nigerian ownership of the company.
Photo:Sir Richard Branson, founder of Virgin Group.
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