Iman Debuts New Platinum Collection

 Iman, The Somali supermodel debuted her new Platinum Collection of accessories and outerwear live on HSN . The lineup is different than her ever-popular Iman Global Chic collection—which currently ranks as the number two bestselling label on the channel—because it features real leather and suede.

In doing so, the prices are slightly higher, though everything is under $300 overall. According to her, .....“What I’m creating is not for the red carpet, it’s for everyday,” Iman told us at the collection launch in New York this week. Preview the Iman Platinum Collection pieces in the gallery, shop them on HSN.com, and tune in to today to catch her on air.

EREDAPPA SHOWCASE LATEST SPRING/SUMMER COLLECTIONS IN NEW YORK

Eredappa will be showcasing her latest Spring/Summer 2012collection during New York market week [Sept 12 to 23] as guest designer at theNexus showroom
Nexus Showroom is the premier luxury fashion and lifestylePR/Showroom located in the heart of Manhattan.

Here are pieces of her A/W 2011 collection - http://www.eredappa.com/collections.php 

Stay glued for more info 

Website-http://www.eredappa.com/index.php 

Follow on twitter - @eredappa

TRENDS - Guys on the BLOCK

Designer - Emmy Collins 

In times past , colors and guts were not in the same sentence . Today the story is different as this trend is not only flaunted by guys with a certain way of life but by guys who know have mastered the color palette and are parading their talent on the red carpet and everywhere they go . 

This trend first came to our consciousness by one of our own - Emmy Collins - an edgy Nigerian  fashion designer based in the Uk who felt guys should go beyond the dark era of greys , blacks and navy blues . Initially not many were ready to toddle his path of "eccentric ideas" but today its all about The new guys on the Block......

 One of Emmy Collins pieces from the Neon collection

Terrence Sambo

Efe Tommy

Lynxx

Noble Igwe
Images - Emmy Collins and Bella Naija

 

NEWS - FLIGHT by MICHEAL JORDAN

:

Famous basketball player Michael Jordan is launching his new perfume named Flight. This perfume is the fifth in Jordan's collection of fragrances for men

The fragrance features a very interesting package which represents the rubber sides of Jordan's Air Jordan sneakers, and the bottle interprets his square shoulders. This interesting packaging was even nominated for the best "green packaging" in the category Fragrance Mass submitted by Five Star Fragrance.
Flight by Michael Jordan can be expected on the market by September 2011, in amounts of 50 and 100 ml.

EVENTS- Marayah O presents... THE ALPHA EXHIBITION!

You are invited to join Marayah O in a fantastic shopping experience on Saturday, August 27, 2011.

Venue: Roberts Cafe, 16 Akin Olugbade Street, off Idowu Martins, Victoria Island, Lagos
Time: 12noon-7pm

Come and experience  vibrancy, fun, adventure, colour, fit, finesse in clothing. Its all about the youthful, urban, chic, happy and adventurous looks. You don't want to miss out on these outfits.
Pieces from Streetstyle Alpha, and the all new Alpha Swan collection will be on display.

For more info/Inquiries, pls call  07030944826, 08059428747

NEWS-EMMY COLLINS SET TO HOLD STYLE WEEKEND

BEZ wearing EMMY COLLINS

London based fashion designer Emmy Collins and West Africa’s foremost Entertainment and Media giant The Silverbird Group today announced their collaboration in the upcoming Emmy Collins Style Weekend. Negotiations on the trade show event had been in the works for some time and the duo have agreed on an official launch of the Emmy Collins Style Weekend. The eclectically creative Emmy Collins brand will be showcasing its “Never in vogue, Never out of vogue” avant-garde inspired fashion philosophy at unique Silverbird locations in Lagos from Friday, September 30 - Sunday October 2, and in Abuja from Friday October 7 – Sunday, October 9 2011. The displays will be showcased between 11am and 8pm daily. Typical with Emmy Collins’ knack for breaking from mainstream expectations, there will be no traditional fashion catwalks. Instead, live models and television screens looping past Emmy Collins fashion events will be on display at exquisitely appointed stands at the concourses of the featured Silverbird locations. The invite only opening night will include a performance by the Nigerian Soul singer Bez and on subsequent days DJ Effizzi will be on the spin machine churning out funky house tunes. This exploration of the Emmy Collins brand will provide the attendee a snapshot into what lurks in the designer’s mind, what inspires his brand of Fashion and the unique opportunity to take a journey through the evolution of the brand. Progressive interpretations of fashion, represented in the Emmy Collins collection, will be available in 200 unique designs to sate the appetite of even the most persnickety and discriminating buyer. The diffusion line “Emmy” by Emmy Collins will be officially launched during the Emmy Collins Style Weekends. Designs in this line were created especially for the tropical market with the massive infusion of short sleeved garments and Kaftans into the collections. Limited women’s wear including shirt dresses inspired by Emmy`s vintage men’s pintuck bib-front shirts will be available as collector pieces. Emmy Collin`s jackets have been described as tailoring on par with London’s Saville Row greats... but with a quirky twist!! Emmy Collins stated: “Early this year I had the premonitions of an upcoming show opportunity but never envisioned collaboration with a company as rich in history as Silverbird. Ben Bruce, because of his singlehanded revolution of the Nigerian entertainment industry, is one of the men I am most impressed with in Nigeria …and it takes quite a lot to impress me. Kudos to Silverbird’s Jide Asumah as well for his professionalism and love for the arts. This truly is a collaboration made in heaven.” Other partners in the Emmy Collins Style Weekend include Aero Contractors, Africa’s reliable and e-innovative airline, operating scheduled flights to major cities in Nigeria and Accra Ghana._ For More Info please contact:Morsi PR +234-8023341846, +234-8138388004 Emmy Collins LondonEmmy Collins is an avant-garde designer with a knack for sitting on the sharpest of edges in fashion excellence. Emmy’s sartorial creations are both fresh and daring, bordering on the debonair but decidedly cutting edge.

THE MAKING LOOKBOOK- WADES

WADES has become quite popular in terms of their production of urban-everyday garments like shirt, t-shirts, Polo shirts, Jerseys (football and tennis), chinos jackets, chinos trousers and shorts, formal trousers for men, suits and blazers.With a mantra of fashion being a blend of several ingredients ( proper finish, straight thread stitch, proper colour combination, nice packaging, good-quality fabrics and the right mix of people to produce the garments), WADES® sees each piece as a project, believing each WADES® piece instils confidence.With target clients of 15 – 40yrs old WADES® was founded in 2009 by 'Wale Adesina a graduate of Microbiology from the Obafemi Awolowo University. A seasoned entrepreneur trained by the Enterprise Development Centre of the Pan-African University, , WADES® is poised to achieve a world-class status and is positioned and steered to achieve its vision.Contact - Wale Adesina – 08086144558 – wale@shopwades.com www.shopwades.com

CREDITS
Designer--- Wale AdeshinaLabel ----- WADES
Location --- GET Arena
Photography ---- Kola Oshalusi
Photography Assistants --- Kunle Haastrup, Peter Bello
Make- up --- David Onyedike
Stylist ---- Joke Aladepase
Models----- Adedamola Cruz, Uyi Ogbeifun, Ayo Adeshina, Taiwo Olufunmilade
Model shoes ---- Luxe Store
Jewelries --- Models own
    Theme: "Fresh out"