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Story & Pix by Niyi Tabiti
Chief Reporter

Mr. Charles O’tudor, the Managing Director of Adstrat Communications, the Public Relation outfit that handled the 2007 edition of African Movie Academy Award (AMAA) has accused the organizers of not fulfilling the contractual obligations they both signed.
He told this afternoon (30 January 2008) at his Ikeja (GRA), Lagos office. He alleged that till now, the Peace Fiberesima Anyiam-Osigwe led AMAA still owes his company to the tune of about N2.6 million naira ( About $22,000).At the start of the chat,O’tudor said “I hate to do this but I just have to put records straight”
O’tudor disclosed that he was shocked to see the 2008 AMAA promo in key media inspite of the fact that they have not formally terminated the contractual agreement, neither have they paid or met with terms of payment with Adstrat.
O’tudor disclosed that inspite of discussions held between the two parties at the law chambers of radical Lagos lawyer, Mr.Festus Keyamo, AMAA still failed to pay the money.
He further told us that he is not in contention with Mr.Yemi Odusote of Soulcomms, the new PR engaged by the award organizers. In his words “Mr.Odusote is my brother. I have nothing against him"

He told us that he deserves to be respected for the high level creativity and passion that his company committed into AMAA last year.O'tudor further stated that Adstrat handles accounts for about 7 banks and also state governments such as Cross River and has never failed on contractual terms.
“Our understanding of client and consultant relationship draws from the global best practice where the client and consultants are partners in progress and so keep in touch through every means possible to move the brief forward. This was definitely not so with the AMAA brief”
“It will be recalled that in spite of several concerted effort by consultant to manage client and make her see reasons why issues must be addressed from a professional perspective, client has always run off the track and engaged in activities not recommended in the strategy documents” He said
Efforts to get the President of AMAA to talk about the issue proved abortive. When met her recently, she smiled and said she didn’t want to say anything.


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