[/caption]By Niyi Tabiti
By the time you are reading this piece, loads of trailers will still be off loading its content of DSTV dish and decoders in various locations in Nigeria. Why? There is already a mad rush for it.
You can now get a DSTV for N9000. This was something that the least package was sold for about N25,000 some weeks back.
Gistmaster.com correspondent sighted trailers loaded with the dish at Ikeja some days back. "the sudden reduction coupled with other things shows that the company is ready to knock out its competitors off the market" said Garuba Ajilo, a businessman.
The only visible competitor was HITV and since they lost the broadcast rights for European Premiership on its cable channel, it was a big blow that would take sometime to recover. Nigezie, a youth based music channel also left.Though they decided to add up others, it has not been the same again for HITV .
Now with all the peps of showing is several TV channels (especially African magic which is now in different tribal languages), they have been able to come low. Even competitors won't believe that DSTV can now come so low.At the moment, even an 'Okada' rider or roadside mechanic can afford to buy one. A furniture maker who just his own DSTV at the new price of N9000 said that it is unbelievable that he can now use DSTV which use to be categorized a luxury item only meant for the rich.
now, young enterprise, especially football showing centres can now afford to erect to boost their business. Sulaiman Adekoya, a local musician explained to gistmaster.com in Yoruba that it good that the prices of pay TV has crashed in Nigeria. We must thank HITV that took up the challenge in the first place. They were the ones that brought the price down in the first place being a Nigerian company. They also ensure that enough people get employment by constructing their own viewing centres and charging a stipulated fee so that people can come and watch premiership league.
Before now, only the rich has the opportunity of watching these games in the comfort of their homes.
The price crash seems to be the right period for DSTV. A Nigerian, Uti Nwanchukwu is still the man of the moment as he was recently declared winner of the Big Brother Africa all stars edition packaged by MNET
For those who are keen observers of pay TV in Nigeria, DSTV has not done badly for a number of reasons. Since Multichoice, a south African company launched it operations in Nigeria some years ago, it has engaged in many exciting things, though some still think it has not done enough.
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The up coming increase in subscriptions to your clients,when you have just reduced new subscription ,is uncalled for your coy is basking on no compeyitors
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