[caption id="attachment_4261" align="alignleft" width="500" caption="From left, Baba Awopetu, European Director of Marketing, Frank Mckee, Fellow and Senior Examiner, Chartered Institute of Marketing (UK), Austin Ufomba, Marketing Director, Coca Cola Nigeria, Quentin Crowe, Group Managing Director, The Marketers' Forum and Foluke Sawyerr, Chief Operating Officer, TMF Nigeria during a master class taught by Ufomba and hosted in Lagos by TMF Nigeria, recently "] [/caption] Austin Ufomba, Marketing Director of Coca Cola Nigeria, has challenged over 100 senior marketers to reassess their understanding of marketing. Speaking at the inaugural master class of The Marketers’ Forum in Lagos recently, Ufomba argued that whilst sales is part of marketing, marketing is not sales. Later in his two-hour address, Ufomba introduced the concept of ‘Brand Love’ and gave tips and insights into how to achieve marketing excellence. The Marketers’ Forum audienc