Skip to main content


[caption id="attachment_4261" align="alignleft" width="500" caption="From left, Baba Awopetu, European Director of Marketing, Frank Mckee, Fellow and Senior Examiner, Chartered Institute of Marketing (UK), Austin Ufomba, Marketing Director, Coca Cola Nigeria, Quentin Crowe, Group Managing Director, The Marketers' Forum and Foluke Sawyerr, Chief Operating Officer, TMF Nigeria during a master class taught by Ufomba and hosted in Lagos by TMF Nigeria, recently "][/caption]

Austin Ufomba, Marketing Director of Coca Cola Nigeria, has challenged over  100 senior marketers  to reassess their understanding of marketing.
Speaking at the inaugural master class of The Marketers’ Forum  in Lagos recently, Ufomba argued that whilst sales is part of marketing, marketing is not sales.
Later in his two-hour address, Ufomba introduced the concept of ‘Brand Love’ and gave tips and insights into how to achieve marketing excellence.
The Marketers’ Forum audience consisted of specially selected senior marketing executives from telecoms, banking, pharmaceutical, FMCG, oil and gas sectors, most of whom are studying towards professional marketing qualifications with The Marketers’ Forum.
Among the case studies and examples of Nigerian marketing excellence presented by Ufomba was Notore, and sitting in the audience was Caroline Okafor, Notore’s Director of Corporate Communications who provided further insight into Notore's pioneering advertisement campaign.
Okafor remarked: "I was delighted and extremely proud to see our work recognised by such an influential marketer as Mr Ufomba. To be in a position to compliment Mr Ufomba’s thoughts in front of such an influential audience is a testament to TMF’s promise to provide a genuine forum for marketing excellence in Nigeria.
"Sharing best practices and meeting with fellow marketers from so many leading organisations is the ideal complement to my marketing studies.  I look forward future events organised by The Marketers’ Forum” she said.
Commenting on the evening, Quentin Crowe, Group Managing Director of The Marketers’ Forum said: ‘Marketing master classes enable delegates studying towards their professional qualifications such as the CIM (UK), to glean unique insights from elite marketers.  Where better to start than Coca Cola, which is perhaps the world’s most iconic brand. Our exciting master class line-up for the rest of the year will be announced soon."
The Marketers’ Forum (TMF) Nigeria is part of The Marketers’ Forum Group Worldwide.  Founded in 2004 by Quentin Crowe, The Marketers’ Forum provides ambitious marketers physical as well as online support to learn, meet and excel.
TMF has centres across the United Kingdom and launched in Nigeria in January 2011.  Accredited by the Chartered Institute of Marketing (CIM), the Communications, Advertising and Marketing Foundation (CAM) and the Market Research Society (MRS), TMF provides professional marketing training and development for ambitious marketers.
TMF compliments traditional classroom-based training with seminars, masterclasses, webinars and individual support.


Popular posts from this blog


Sex is so sweet but dangerous when it is done with the wrong person.That was excatly the case as two staffers of a major telecom company in Nigeria were caught in the web of sex controversy recently.The people involved are alledgely married to different partners but alledge yet having sexual relationships for time now.Recently, news peddlers told that they both decided to take their love nest to a foreign country. Just like the case of Anita Hogan, the Nollywood actress, they both decided to take pictures naked.Some of the photos were e-mailed to us but we decided to post just two so that we won't 'corrupt'your eyes. We further gathered that they later misplaced the memory card and it got into the wrong hands. Someone whispered that it got into the hands of a family member who immediately wired it to some press people. At the moment, we gathered that the two people have allegedly been sacked. Efforts to get the head of corporate affairs


[caption id="attachment_5361" align="alignleft" width="333" caption="Brian Hammond & Solape Agagu on their wedding day"] [/caption] Solape the first daughter of ex governor Agagu of ondo state is married. She wedded Brian hammond, younger brother of Cecil hammond May 2011. Solape is 33 and a consultant while Brian is 31 and an engineer in a private firm. They were introduced together by Paula,Kojo Annan's ex who's also Brian's sister and solape's friend. One of those that attended the wedding disclosed to that the ceremony was devoid of unnecessary display of opulence and extravagance. " It has nothing to show it's wedding of an ex governor's daughter. Just a regular posh wedding" Related Links Governor's Daughter who washes toilets Actress Mercy Johnson opens up on her upcoming wedding and date Seun Olubukola and Niyi Adewunmi's wedding photos Bolanle Sokunbi and Folahan Aboderin wed


Story: Niyi Tabiti Photo Credit & acknowledgment: Segun Gele, Angela Igbinadolor Cooper & Elizabeth Erhumwusee Contrary to news report that Nollywood star actress and her man, Phillip Ehiagwina are still planning to hold their white wedding, authoritative sources hinted gistmaster that the ceremony had indeed taken place in Houston, United States of America last weekend! The Pre-wedding party and wedding proper took place on 27 and 28 of February 2009 respectively. At present, Ini is still having a swell time with her man in Houston as felicitations continue to pour for the newly married couple. Sources hinted that few friends of the Nollywood actress such as Oge Okoye an Emem Isong were at the event to support one of their own. Their traditional carnival like traditional wedding ceremony had earlier taken place in Eket, Akwa Ibom State, Nigeria ( Click here to read Ini Edo is pregnant ) The wedding appears to be the final nail needed to seal their relat