[caption id="attachment_2738" align="alignleft" width="320" caption="FALLY PUPA"]
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Congolese artist
Fally Ipupa, and Nigeria’s
2Face led the winners at the third edition of the
MTV Africa Music Awards with Airtel (MAMA), each taking home two trophies at the music awards ceremony at the Eko Expo Hall, Lagos on 11 December 2010.
Nominated in four separate categories,
Fally Ipupa scored wins for
Best Video (“Sexy Dance”) and
Best Francophone act while
2Face, a former MAMA winner from 2009, picked up trophies for
Artist of the Year and
Best Male.
Cabo Snoop notched up a music first for Angola by becoming the first ever Angolan winner at MAMA 2010, taking home the prize for
Best Lusophone act. The inaugural
Best Anglophone award went to Kenyan Gospel breakthrough artist
Daddy Owen – the first time a gospel artist has won a MAMA.
Song of the Year was won by South African pop/R&B outfit
Liquideep for their hauntingly lovely '
Fairytale'. New MAMA award category
Best Performance was won by
Big Nuz, the South African house trio making waves all over the continent.
[caption id="attachment_2739" align="alignleft" width="305" caption="American star, Eve on the Red Carpet of MTV Africa Music Awards 2010 (MAMA)"]
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[caption id="attachment_2740" align="alignleft" width="480" caption="Alex Okosi answering questions from reporters at the MTV Africa Music Awards in Lagos"]
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[caption id="attachment_2741" align="alignleft" width="247" caption="Mo Cheddah showing off what she's got at the MTV africa music Award 2010"]
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[caption id="attachment_2742" align="alignleft" width="254" caption="Africa to female rap artist, Sasha from Nigeria at MAMA 2010"]
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Nigerian vocalist
Sasha scored Nigeria’s first ever win in the
Best Female category after Kenyan dominance over the last two years. Nigerian R&B duo
P-Square (Nigeria) added yet another MAMA trophy to their awards cabinet – taking home
Best Group for the third year running! Rising Nigerian star
Mo Cheddah notched up her first win in the hotly contested
Brand:New category which recognises rising stars tipped by MTV for success.
The prestigious
Best International act was received by
Eminem who accepted the award via satellite from the USA. The
MAMA Legend award, won by the late, great
Miriam Makeba, was presented by Public Enemy founder and hip hop pioneer
Chuck D.
The 2010 MAMA awards opened with an explosive performance by Hip Hop heavyweight, Rick Ross, and closed with an unforgettable rendition of “Win” featuring T-Pain, Rick Ross, Da LES and 2Face - a world first. In keeping with the tradition of the awards, the show featured an array of electrifying collaborations between artists from different parts of the continent, mixing up music genres, language and cultures in a unprecedented extravaganza of African talent.
Among the collaborations were Nigeria’s
2Face who hooked up with South African rock outfit
The Parlotones. The performance of
Banky W’s “Lagos Party” saw South Africa’s
Big Nuz, Angola’s
Cabo Snoop and
Paul G and DRC’s
Barbara Kanam rocking the house with the first ever truly pan-African version of the hit track.
Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “Tonight’s
MTV Africa Music Awards with Airtel was a joyful and uplifting celebration of African youth culture and music. It brought together the best talent from across Africa to showcase the incredible music that Africa has to offer to the world. It is amazing to see the collaborations between the artists as it fosters a spirit of camaraderie and creative exchange that takes their music to a new level.”
Commented Andre Beyers, Chief Marketing Officer, Airtel Africa, “The diversity and talent of the performances this evening was a reflection of the vast and rich talent pool that Africa has to offer. We at Airtel are proud to partner with the MTV Africa Music Awards as it is a platform for the youth and young at heart in Africa, enabling them to showcase their talent to a global audience. Music is an important way to connect with Africa as we relaunch the Airtel brand on the continent. It will support Airtel’s mission of giving the youth a means to express themselves and the freedom to do more.”
Among the performers at the 2010
MTV Africa Music Awards with Airtel were:
2Face (Nigeria),
Banky W (Nigeria),
Barbara Kanam (DRC),
Big Nuz (South Africa),
Cabo Snoop (Angola),
Daddy Owen (Kenya),
Diamond (Tanzania),
Eve (USA),
Fally Ipupa (DRC),
J. Martins (Nigeria),
Jozi (South Africa),
Liquideep (South Africa),
Lizha James (Mozambique),
Mo Cheddah (Nigeria),
Paul G (Angola),
P-Unit (Kenya),
Public Enemy (USA),
Radio & Weasel (Uganda),
Rick Ross (USA),
Sarkodie (Ghana),
Sasha (Nigeria),
T-Pain (USA),
Teargas (South Africa),
The Parlotones (South Africa),
Wande Coal (Nigeria).
Guest presenters and celebrity guests included
Ba Ponga,
Dama do Bling,
Lizha James, Daniel Amokachi, Oluchi, Julius Agwu, Genevieve Nnaji, Muthoni, Nneka, MTV VJs Vanessa Mdee & Sizwe Dhlomo, Tatiana, JoJo and fashion designer
Lisa Foluniyo.MAMA 2010 WINNERS IN FULLBest Anglophone
- Daddy Owen (Kenya)
Best Francophone
- Fally Ipupa (
DRC)
Best Lusophone -
Cabo Snoop (Angola)
Artist of the Year-
2Face (Nigeria)
Best Female -
Sasha (Nigeria)
Best Male -
2Face (Nigeria)
Best Video -
Fally Ipupa (DRC): “Sexy Dance”
Best Group –
P-Square (Nigeria)
Brand New Act -
Mo Cheddah (Nigeria)
Best Performance -
Big Nuz (South Africa)
Song of the Year -
Liquideep (South Africa): “Fairytale”
MAMA Legend –
Miriam Makeba (South Africa)
Best International
– Eminem (USA).
The
MTV Africa Music Awards with Airtel premieres on MTV base (DStv Channel 322) on Saturday 18 December at 19:00 CAT, with repeats on Sunday 12 December at 08:00 CAT and 14:00 CAT. Further programming relating to MAMA 2010 includes:
Road To MAMA – Tanzania (TV premiere Thursday 16 December @ 19:00 CAT);
Road to MAMA – DRC (TV premiere Friday 17 December @ 19:00 CAT) and
What Went Down 2010 (TV premiere Sunday 19 December @ 21:00 CAT). The
MTV Africa Music Awards with Airtel will also broadcast on MAMA terrestrial TV partners STV (Nigeria), AIT (Nigeria), TV3 (Ghana), WBS (Uganda), NTV (Kenya), TBC (Tanzania), Clouds TV (Tanzania), RTGA (DRC), NBC (Namibia), STV (Cameroon), Canal2 (Cameroon), Afrique Media (Cameroon), Go Africa (Gabon), TV Canal 3 (Burkina Faso), NTV (Benin), LC2 (Benin), ORTN (Niger), MBC (Mauritius) and ZNBC (Zambia).
The
MTV Africa Music Awards 2010 is sponsored by
Airtel in association with
MasterCard. Other partners supporting the
MTV Africa Music Awards with Airtel include
Arik Air and the
Lagos State Government.
More photos coming soon!!!
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