Skip to main content

Peak Celebrates 60 Years of Nourishing Nigeria with Quality Dairy Nutrition

  
 
Dolapo Otegbayi, Marketing Manager,
FrieslandCampina WAMCO Nigeria Plc; Tarang Gupta, Marketing
Director, FrieslandCampina WAMCO Nigeria Plc; Nwankwo Kanu,
Nigeria’s Ex-International; Rahul Colaco, Managing
Director, FrieslandCampina WAMCO Nigeria Plc and Wilco Van
Dijken, Sales Director, Modern Trade, FrieslandCampina WAMCO
Nigeria Plc at the Peak 60th Anniversary Celebration Event
held at Eko Hotel on Saturday, May 23, 2015.
A milestone is here for Peak, as it celebrates its 60 years anniversary!
FrieslandCampina makers of Nigeria’s favorite dairy brand - Peak Milk - celebrates its sixty years anniversary. Since its presence in the Nigerian market, Peak milk has been delivering consistent quality dairy nutrition to its teeming loyal consumers residing in East, West, North and South of Nigeria.

"Over the last 60 years, Peak has continued to be strong throughout the several changes in the market," said Rahul Colaco, Managing Director of Friesland Campina. "Our success is attributed to two things: First,
a singular focus, which is to nourish Nigerians with quality dairy nutrition in order to reach their Peak. Second, we continually explore ways to not only stand out of the crowded shelf but to touch the consumers in every single part of their lives." Peak has won industry recognition as an innovative and trendsetting brand that delivers superior dairy nutrition across life-stages. The Brand’s positive results and success can be attributed to always connecting with the consumers, supporting its Key Business Partners and general public to pursuing their aspirations and reaching for their Peak!

Gordons the comedian making people laugh at Peak at 60 event at Eko Hotel

Iretiola Doyle performing at Peak Event

Yemi Alade Performng at Peak 60th anniversary in Lagos.
PEAK CELEBRATES 60TH ANNIVERSARY WITH CELEBRATORY PACK FOR ICONIC PEAK EVAPROATED MILK
To surprise her loyal consumers, Peak unveils a new packaging for Peak Evaporated milk. Based on research and Peak consumers’ expectation, Peak introduces an easy opening and closing device for its Peak Evaporated Milk. 
“Several demographic as well as lifestyle influences are responsible for the drive for convenient solutions to food packaging” said Mr. Tarang Gupta, Marketing Director of FrieslandCampina WAMCO. “Peak Easy Open is specifically designed to meet the needs of consumers who consciously seek convenience; and are looking for packaging solutions that fits their busy lifestyles.”



AN INTEGRATED CAMPAIGN TO CELEBRATE PEAK 60TH ANNIVERSAY
Peak 60th success story is full of special moments to remember; this is the reason the Brand has chosen to celebrate with those that love her and remember the past years. A new 360 degree Integrated Marketing Communications campaign themed “The Future is Bright; Reach for Your Peak” is launched and this focuses strongly on emotional characteristics and values consumers’ link to Peak, with the objective of reinforcing the Brand’s love connecting with our broad spectrum of consumers as well as reminiscing the most important moments in its history and lives of consumers. Peak 60th anniversary will be celebrated in a powerful highly emotional TV commercial created by the advertising agency Insight Communications. The message of Peak via this campaign is to bring back good feelings of how the brand has been part of our lives. How in our pursuit of excellence in our daily lives we have used the Peak cans to bring to life our imagination and used it to fuel our dreams. It also shows the Brand’s commitment to feeding the aspirations of the future consumers.
Peak 60th anniversary campaign runs throughout 2015 with series of supporting events and surprises that has been created to keep consumers engaged.
Consumers can join the celebration on www.facebook.com/Peakmilk and www.youtube.com/PeakMilkNG
About FrieslandCampina WAMCO Nigeria
FrieslandCampina WAMCO Nigeria PLC has been a necessary part of most Nigerian homes since 1954 through its iconic brand Peak Milk. Our Company is a multinational manufacturing company and an affiliate of Royal FrieslandCampina of The Netherlands, one of the largest dairy cooperative in the world. We are the makers of Peak, Three Crowns and Friso brands of milk in Nigeria. Over the years, FrieslandCampina WAMCO has maintained leadership of the Evaporated milk market with its Peak brand. Guided by an inspiring mission, Nourishing Nigeria with quality dairy nutrition, we are unwavering in the provision of quality, nutritious milk products to Nigerians.

To further increase its local content and support Federal Government’s initiative to grow the Agriculture sector, FrieslandCampina WAMCO pioneered the Dairy Development Program (DDP) in August 2010. This is gradually developing into a full national program as the Company is dedicated to making the initiative a success by ensuring the transfer of Technology Know-How on milk production to Nigerian farmers. The Company plans to further train and consult with farmers, with the support of the Government.

FrieslandCampina WAMCO Nigeria PLC will maintain its No. 1 position as the nation’s leading milk manufacturing Company by investing in its people, capacity expansion projects and by being an excellent corporate citizen. 

Comments

Popular posts from this blog

SEX SCANDAL ROCKS TELECOM COMPANY,ZAIN IN NIGERIA

Sex is so sweet but dangerous when it is done with the wrong person.That was excatly the case as two staffers of a major telecom company in Nigeria were caught in the web of sex controversy recently.The people involved are alledgely married to different partners but alledge yet having sexual relationships for time now.Recently, news peddlers told http://www.niyitabiti.blogspot.com/ that they both decided to take their love nest to a foreign country. Just like the case of Anita Hogan, the Nollywood actress, they both decided to take pictures naked.Some of the photos were e-mailed to us but we decided to post just two so that we won't 'corrupt'your eyes. We further gathered that they later misplaced the memory card and it got into the wrong hands. Someone whispered that it got into the hands of a family member who immediately wired it to some press people. At the moment, we gathered that the two people have allegedly been sacked. Efforts to get the head of corporate affairs

EX-GOVERNOR AGAGU's DAUGHTER, SOLAPE WEDS BRIAN HAMMOND

[caption id="attachment_5361" align="alignleft" width="333" caption="Brian Hammond & Solape Agagu on their wedding day"] [/caption] Solape the first daughter of ex governor Agagu of ondo state is married. She wedded Brian hammond, younger brother of Cecil hammond May 2011. Solape is 33 and a consultant while Brian is 31 and an engineer in a private firm. They were introduced together by Paula,Kojo Annan's ex who's also Brian's sister and solape's friend. One of those that attended the wedding disclosed to gistmaster.com that the ceremony was devoid of unnecessary display of opulence and extravagance. " It has nothing to show it's wedding of an ex governor's daughter. Just a regular posh wedding" Related Links Governor's Daughter who washes toilets Actress Mercy Johnson opens up on her upcoming wedding and date Seun Olubukola and Niyi Adewunmi's wedding photos Bolanle Sokunbi and Folahan Aboderin wed

CHARLY BOY DENIES GAY AND ILLUMINATI STORY,VOWS TO TAKE NEWSPAPER TO COURT

  Controversial entertainer and head honcho of the popular Charly Boy show,Charles Oputa has denied the recent report making the rounds that he is gay and head of illuminati in Nigeria. Charly Boy described the info published in some newspaper as total misinformation. Only a lunatic