YESTERDAY IN LAGOS NIGERIA:UNILEVER NIGERIA PLC UNVEILS NEW CAMPAIGN FOR OMO MULTIACTIVE DETERGENT POWDER
Unilever Nigeria Plc on Wednesday, August 27th 2008 at a well attended media launch in Lagos, unveiled a new campaign for one of its flagship brands, OMO Multiactive detergent powder. The new campaign is targeted at ensuring mothers' most important laundry needs are met with ease. The message is simple; one 1kg pack of Omo washes more that 2,500 socks. This campaign, according the brand owners, has been verified by an independent laboratory. According to the Marketing Director, Unilever Nigeria Plc, Richard Ponsford, the brand which is noted for its quality, is no doubt one of the most consistent in the market. This he explained underlies the idea behind the new campaign which is designed to further bring improvement to the brand. He noted that “though stains are inevitable in our strive for success in life, Omo detergent powder is readily available to remove hard stains” The OMO brand has been able to prove over the years that leadership is about quality, and this can be seen in ...