The initiative is in 2 phases: Flag with style and Na Work campaign. We commenced the Flag with style Campaign by introducing Car Side Mirror Covers, branded with “Nigeria @ 50” and in Nigeria ’ s flag colors. Our aim is to flag cars with these side mirror covers, which we believe would be visible to people nationwide from August to December 2010. The Campaign is not just about putting the Nigeria flag on cars and driving; we want to convey that in moving forward as a people, we should make Nigeria proud and position the nation positively in whatever we do. Also, we want the people aimed at in this awareness campaign to begin to raise suggestions and in their own way implement them so Nigeria moves forward. In turn, HO9 would commence the Na Work campaign from January – June 2011 as our own means of implementing a suggestion. Our focus here is on the Nigerian Fashion Industry (NFI) and we aim to: promote creative entrepreneurship; encourage and reward all practitioners who have got
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